Transforming Online Donations into High-Impact Fundraising | Case Study

The Challenge

GIVBAK approached MateCube with a vision to transform how individuals, brands, and charitable organizations connect online for philanthropic support. Traditional fundraising methods were limited in reach and engagement, making it difficult to scale campaigns, motivate donors, and provide a seamless donation experience.

The core challenges included:

Creating a frictionless donation flow supporting multiple payment methods and currencies
Establishing high security and compliance standards for user and payment data
Designing an intuitive, user-friendly platform for donors, charities, and organizers
Enabling campaign-based fundraising with incentives, rewards, and partnerships
Building a scalable, maintainable architecture for traffic spikes and future growth
Providing transparent donation visibility and reporting to build trust and confidence for donors

GIVBAK required a technology partner capable of delivering not only reliable fundraising software, but also a strategic product solution that transforms charitable giving into a compelling, repeatable digital experience.

Our Solution

MateCube designed and delivered a secure, scalable online donation platform focused on simplicity, trust, and long-term engagement. The solution was built to support modern fundraising needs while ensuring a seamless experience for both donors and campaign organizers.

Key aspects of the solution included:

User-friendly donation flow optimized for higher conversion on all devices
Secure payment integrations with leading providers, enabling fast and reliable transactions
Campaign management system to launch, manage, and promote fundraising initiatives
Real-time donation tracking and reporting, providing insight for all stakeholders
A scalable backend architecture designed to support high traffic volumes at peaks
Multi-currency and internationalization support to enable global fundraising campaigns
Role-based access control for administrators, campaign managers, and partners
Configurable campaign goals and timelines to support diverse fundraising strategies
Audit-ready data logging and monitoring to ensure reliability and operational visibility

42%

reduction in campaign planning time, enabling teams to launch new initiatives faster

55%

reduction in manual reporting and coordination, lowering administrative workload

$65,000+

additional donations annually from conversion improvements

Web App

Mobile App

Tech Stack

Frontend

React.js

Backend

Ruby on Rails

Database

PostgreSQL, Redis

Infrastructure

Amazon Web Services (AWS)

Results & Impact

The Online Donation Platform delivered significant operational and engagement improvements across fundraising workflows and donor experience. By streamlining campaign setup, optimizing donation flows, and enabling better transparency, the platform produced measurable impact for organizations and fundraising partners.

Operational Efficiency Gains:

42% reduction in campaign planning time, enabling teams to launch new initiatives faster
30% decrease in ongoing campaign management effort through automation
55% reduction in manual reporting and coordination, lowering administrative workload
Scalable architecture supporting ~3× peak traffic during high-visibility fundraising events

Business & Engagement Impact:

24% increase in donation conversion rate, driven by an optimized, friction-minimized donation flow, that makes additional $65,000+ annually
Higher average donation value due to improved donor experience and engagement incentives
Improved donor retention and repeat participation, strengthening long-term fundraising results
Enhanced transparency and trust, supported by real-time donation tracking and reporting

These results demonstrate how the platform helped organizations run more effective digital fundraising campaigns, drive higher engagement from donors, and build a stable foundation for future growth in online giving.

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