Our client faced a critical business process automation opportunity in their sales pipeline. Manual pricing workflows created severe bottlenecks that prevented business scaling and resulted in massive lead churn.
The inefficient manual process generated multiple pain points:
- Sales teams manually researched publisher pricing for every single lead
- Custom pricing calculations required significant time per quote
- Document preparation and formatting consumed valuable selling time
- Human errors in pricing created compliance and margin risks
This labor-intensive business process meant leads waited several hours for quotes, causing 70% to abandon before receiving pricing. The company needed intelligent business process automation to eliminate manual workflows and accelerate their sales cycle.